As much as I've always tried to keep it a big secret, I am the founder and CEO of a boutique Social Media Marketing Agency. For years, I kept my two lives very separate, but as I become more and more open online, it's getting hard not to share such a big part of my life. A few weeks back, I got a call from one of my clients (and now very good friend, Sebastian (Seb) from Dorothy Cheese. He asked me if I could take a day or two and sneak off to San Francisco, visit them at the Fancy Food Show ... [ Read More ]
ASK ERICA: Anonymous Q&A
Happy Monday! I have been thinking that it would be SO much fun to do a Q&A where I let you all ask me burning questions, but do so anonymously. I was sure there are lots of things you've always wanted to know but were either too scared to ask or didn't want to give away anything about yourself in the process. I get it! So, I decided to put up a form on my story and here are the questions I got. Some of them are...CRAZY! Here we goo... Do you have another job besides your insta? ... [ Read More ]
Instagram vs. Reality
Let's face it. The "insta" from the word Instagram simply doesn't mean the same thing anymore. Once a platform to share special moments (in the moment), Instagram is now a place to come and view over-edited, false realities that frankly, make a lot of people feel bad about themselves. And guess what... I don't think it's going to change. This isn't your typical, "we all need to be more real with our posts" rant. I've tried that and it doesn't work. People are going to do what they're ... [ Read More ]
5 Lessons I’ve Learned in 2017
2017 has been a wild year for me. I saw my baby turn into a toddler, hired my first full-time employee and dealt with the trials and tribulations of my 2nd year of marriage. Needless to say, I learned a lot. A long time ago, my Dad told me that there are never mistakes in life, as long as you learned a lesson from it. With that said, here are 5 mistakes I made this year and what I was able to learn from them... It's okay to be wrong. You don't know everything, you only know what you know. I ... [ Read More ]
5 Lessons I’ve learned in 2014
Hands down, this has been the most life-changing year for me. Between quitting my job in May, getting engaged and launching my own brand/business, I feel like I've learned a lot. I thought it would be awesome to finish out 2014 by sharing the 5 most salient lessons I've learned over this year in hopes that they will inspire you to get the most out of 2015. 1) There is always going to be an excuse not to do something: If I've learned anything this year, it's that there is never a good time ... [ Read More ]